tools

anything but ordinary. by infusing the latest technology with creative edge, our tools are born to perform + live to impress.

Products

hair blow dry brush 2.0

2-in-1 hair styling tool
Rated 3.7 out of 5 stars. 253 reviews.
$100.00

blowout babe

thermal ionic hairbrush
Rated 4.2 out of 5 stars. 287 reviews.
$100.00

normcore

signature shampoo
Rated 4.8 out of 5 stars. 3929 reviews.
$10.00 - $66.00

normcore

signature conditioner
Rated 4.9 out of 5 stars. 3568 reviews.
$10.00 - $66.00

perk up

dry shampoo
Rated 4.8 out of 5 stars. 1853 reviews.
$16.00 - $42.00

superfruit star

lightweight hair styling + heat defense oil
Rated 4.9 out of 5 stars. 683 reviews.
$22.00 - $32.00

the kure

strength repair shampoo
Rated 4.9 out of 5 stars. 2318 reviews.
$13.00 - $77.00

the kure

strength repair conditioner
Rated 4.9 out of 5 stars. 1893 reviews.
$13.00 - $77.00

soulfood

nourishing hair mask
Rated 4.9 out of 5 stars. 3154 reviews.
$15.00 - $57.00

frizz-me-not

hydrating anti-frizz treatment
Rated 4.8 out of 5 stars. 610 reviews.
$14.00 - $30.00

forget frizz

anti-frizz shampoo
Rated 4.7 out of 5 stars. 454 reviews.
$28.00 - $75.00

forget frizz

anti-frizz conditioner
Rated 4.8 out of 5 stars. 496 reviews.
$28.00 - $75.00

hydro rush

intense moisture shampoo
Rated 4.8 out of 5 stars. 1289 reviews.
$13.00 - $70.00

hydro rush

intense moisture conditioner for dry hair
Rated 4.7 out of 5 stars. 1160 reviews.
$13.00 - $70.00

hydro rush

intense moisture leave-in conditioner
Rated 4.8 out of 5 stars. 1130 reviews.
$14.00 - $31.00

the kure

intense strength repair mask
Rated 4.9 out of 5 stars. 1077 reviews.
$14.00 - $64.00

amika:aura

hair and body mist
Rated 4.8 out of 5 stars. 571 reviews.
$28.00

limited-edition amika:aura

hair + body mist
Rated 4.9 out of 5 stars. 7 reviews.
$39.00

the wizard

detangling primer
Rated 4.9 out of 5 stars. 3998 reviews.
$16.00 - $59.00

supersized superfruit

nourish + style set
Rated 4.9 out of 5 stars. 153 reviews.
$114.00 $164.00

soft hair stars

nourishing wash + care set
Rated 5.0 out of 5 stars. 1 reviews.
$53.00 $75.00

nourish + shine legends

mask + hair oil set
Rated 5.0 out of 5 stars. 2 reviews.
$47.00 $68.00

style revival icons

styling routine set
Rated 4.7 out of 5 stars. 3 reviews.
$32.00 $45.00